In 2025, Taylor Swift achieved what many fans and industry insiders called a "historic victory: After years of saving up the money to afford her own art, Taylor finally secured ownership of the master recordings for her first six albums.
In a deeply emotional statement on her website, TSwift herself revealed that she’d “been bursting into tears of joy at random intervals ever since I found out that this is really happening. … All of the music I’ve ever made… now belongs… to me.”
And sure, this means royalty ownership, etc… but there’s a BIGGER, more meaningful ownership symbolized here. This transaction was transformative and set the stage, literally, for so many more women to come. This was about a victorious win over SELF and reclaiming an artistic and emotional autonomy.
Autonomy? Control? Taylor claiming agency is music to our years.
Taylor Swift’s journey of reclaiming ownership mirrors the broader narrative of women reclaiming autonomy over their bodies and health. Much like her masters once belonged to someone else, women have long seen their health choices constrained by systemic, societal, and financial barriers.
You can see why our LUWI hearts are pounding loudly. Taylor’s purchase of her artistic masters (at an undisclosed price) is an emotional win for women of the past, present and future. Those emotions are resembling a “SCREAMING, CRYING, PERFECT STORM” kind of energy and we’re Ready for It.
Taylor, a guest on the New Heights podcast with her boyfriend* Travis Kelce and his brother Jason, fought back tears while sharing her journey to this moment. She fought the status quo (labels owning artist’s creations) and turned that angst into strategic action. She launched re-recordings (aka Taylor’s Versions) to retain control and leveraged her wealth to take back what was rightfully hers; and what a lesson that is for us all.
LUWI knows the future for women’s agency and health is not more condoms. The future is a product designed for women where prevention meets pleasure. The future is LUWI.
The parallels of Swift's story and LUWI’s mission in women’s health are electric. Owning one’s creations or one’s health isn’t just symbolic: it's real power. Swift’s masters were part of a system that didn’t prioritize her interests, much like many contraceptives have historically sidelined women's needs. LUWI disrupts that status quo, providing an intuitive, woman-centered solution not dictated by outdated norms.
And while Taylor moved quietly to make this reclaiming purchase happen, her message lands LOUDLY on the ears, hearts, and minds of women of all ages around the world. TS was proactive and public; so are we. LUWI’s meeting the need for over half the population and we have no intention of doing it quietly. This is about advocacy, equity, pleasure, and agency – all things we need to turn up the volume on.
Both Taylor’s journey and our LUWI narrative underscore a shared truth: meaningful change happens when individuals reclaim what is inherently theirs, whether that’s creative legacy or the right to self-directed health.
Taylor Swift’s milestone of regaining her masters echos far beyond music. It reflects what every person, especially every woman, deserves: the power to choose, own, and shape their lives.
LUWI stands as today’s counterpart in healthcare with a product that tangibly provides autonomy, dignity, and self-ownership. Together, these stories inspire us all to reclaim our best futures.
Call It What You Want but for the love of art or for the love of self, ownership is anything but Delicate. In fact, it’s the strongest thing any of us can hold.
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Edit as of Oct 2, 2025:
*Then boyfriend, now fiancée!
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