WHAT WE STAND FOR:
Built different. Designed for real life.
PLEASURE FIRST
Created to work with the body, not against it.
Clean
Thoughtfully made without hormones, latex or unnecessary ingredients.
FOR EVERYBODY
Designed to be worn in it or on it.
GOOD TECH
Advanced materials. Smart engineering. Design that feels as good as it performs.
Available Now
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LUWI lube
Two ingredients.
Simple. Clean. Made for your body.
LUWI Lube is a radically simple, skin-friendly formula made for intimate use. Nothing extra. Nothing unnecessary.
- Free From: glycerin, parabens, fragrances, and unnecessary additives.
- Two ingredients: Dimethicone + Dimethiconol. That’s it.
- Made to perform: Long-lasting. Water-resistant. Latex-friendly. Skin-friendly.
Coming Soon
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LUWI FINER LINER™
Nobody likes condoms, so we created something different.
The first pleasure-centered alternative. A second skin that delivers protection without sacrificing sensation, designed to feel like nothing.
Ultra-thin. Heat-transferring. Made to move with your body.
All the feels. None of the compromise.
No hormones.
No latex.
No more condoms.
No more tradeoffs
Men love it. Women love it.
Protection is for everybody. So is pleasure.
Trusted by Professionals
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DOCTORS ARE TALKING ABOUT LUWI
“As physicians in sexual health, my peers and I have been asking the same questions for decades: How do we protect people without compromising how sex feels? How do we give patients more options that actually fit their lives?
LUWI Finer Liner™ is a long-overdue answer. It’s a game changer, not only because it’s pleasure and protection, but because it also reimagines sexual health for both women and men.”
– Dr. Shieva Ghofrany
300+
CONDOMS ON THE MARKET
Hundreds of variations. One very old product. Ribbed. Flavored. Lubed. Glow-in-the-dark. Still a condom.
62%
AVOID CONDOMS
Because protection shouldn't kill the mood. An NIH study found that men ages 18–24 may avoid condoms due to condom-associated erectile problems.
32%
SIDE EFFECTS FROM THE PILL
Nearly 1 in 3 women quit taking their birth control pill due to negative side effects.
Contraception shouldn’t come at the
expense of feeling like yourself.
“I am beyond excited for LUWI to be available — I don’t think I’ll ever go back.”
Get ready for the post-condom era.
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